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Prepaid phone cards, which originated in Italy back in the mid 1970s and spread from there to the rest of Europe, have become popular in the United States. You can buy them almost anywhere--supermarkets, convenience stores, gas stations, etc. They're even sometimes sold through fundraisers. In 1997 an estimated 250 to 300 million such cards were issued.

A prepaid phone card allows you to call almost anywhere from almost any phone simply by dialing a toll-free access number, entering your personal identification number (PIN), and dialing the number you want to reach. (Some cards even allow you to speed dial.) That is, you can call from a pay phone without having to insert coins, or from someone else's non-pay phone without having the charge appear on their phone bill. "Almost" may restrict your call to domestic numbers, though, unless you bought a card that allows international calls. (Even if it does, you may not be able to use the card for calls to the United States should you travel outside the U.S.)

Otherwise, you can talk till you drop, or rather, until your minute or money bank runs dry. How do you know when that will be? When you buy the card, your PIN number and amount of time are loaded into a computer. The computer keeps track of the time you use and, with most cards, tells you each time you call how many minutes or how much money you have left. When you're within one minute of running out of time completely, you'll be told that; you won't just be disconnected.

Since you can buy two types of prepaid phone cards, you can buy more talk time in two ways. If your card is rechargeable, you can call a toll-free number to get the card recharged, paying for the new time by credit card. If your card is one you discard when you've used all the time on it, you just buy a new one.

Prepaid phone cards have some advantages over credit calling cards. For example, credit calling cards may charge more for your long-distance call at certain times than others, whereas you usually pay a uniform price per minute if you use your prepaid phone card--at least for calls within the U.S. On the other hand, prepaid phone cards (whose per-minute rates, according to one study, varied from 9 to 57 cents) are generally more expensive than making calls from home. But if you lose your prepaid card, you've lost only the value of the time remaining on it. With a credit calling card, you risk losing an undetermined amount for the time your card may be used by someone else until you cancel it. (Of course, if you lose your prepaid phone card, you've also lost the time you've already paid for. However, some issuers provide a replacement number on a separate document when you buy the card that you can use if your card is lost or stolen to recover your unused time.)

How phone cards work has something to do with the problems that have been associated with them. Basically, the operation begins with a carrier, such as MCI or AT&T, for example. (There are about 200 carriers, of which five are the major ones.) The carrier is responsible for the telephone lines that carry your calls. They sell time in blocks of minutes, which can run into the millions of minutes. The buyer, or reseller, breaks those minutes into smaller blocks (for example, five blocks of 10 million minutes) and sells them to distributors, who break them up into even smaller blocks. Eventually, someone produces the phone card. The card issuer sets the rates and provides the toll-free customer service and access numbers. Information, including PIN numbers and amount of time, is loaded into their computer. This is the card you buy. Carriers and resellers can issue their own prepaid phone cards, but if they don't issue the cards, they're not likely to accept responsibility for any problems with them.

What are the problems for consumers? One example is the case of a phone card reseller who sells the cards at the cheapest rate possible. Then, when cardowners call the reseller's toll-free number again and again to access the computer, to inquire about the time remaining on their card, or for some other reason, the reseller incurs heavy charges he can't pay, and the carrier (who issued the 800 number in the first place) disconnects the number. While some companies will refund your money, others may leave you holding a useless card. The scenario could be the same where the operation is a scam from the start, intended only to bring in money to the perpetrator.

There are other problems, too, that occur with some cards but not others. For example, you may have to make a toll, rather than a toll-free call, should you encounter a problem with your card. Another might be in the way you incur charges. For example, some companies begin your charges as soon as you enter your PIN, rather than when your call is answered. And some companies charge in two- or even three-minute increments rather than one-minute. That would mean that if you made a 15-second call, you would pay for a two- or three-minute call.

Still other problems consumers have complained about include customer service numbers that are busy, toll-free access numbers that are constantly busy, rates higher than were advertised, hidden charges, and poor quality connections. Furthermore, some users have reported not being able to use the full value of a card or that their card somehow lost some of its value. (California law, however, now requires disclosure of all surcharges and fees to the customer at the point of purchase. Also required is the issuer's name, the network's access number and code needed to get calls connected, the card's expiration date, and a toll-free number for complaints.)

The fledgling U.S. phone card industry is served by a trade association, the International Telecard Association, that has developed industry standards. The association plans to make available a seal of approval its members will be able to use on phone cards. To the public, the seal on the phone card will mean that the company meets certain ITA standards, such as financial stability, 24-hour availability, etc. They plan to back the seal with an insurance policy so that if the company should fold, the customer would get his or her money back or a replacement card.

To get information you need in order to choose a phone card, read the company's literature and call their customer service number. Here are some things you should consider:

 The cost per minute. While this may be clear with domestic long-distance calls, you should make sure you know what international calls will be, if you intend to make any. (But keep in mind that the cheapest rate is not necessarily the best, since the companies issuing the cheapest cards may have less stability.)

 Whether you will have to pay for time before you reach your party, or for taxes or other charges. Also find out in what minute increments you will be charged.

 Whether you will have to pay an access fee. (You may have to read the fine print to find out.)

 Whether the company offers a toll-free customer service number, available 24 hours a day, should you have a problem or need assistance. If they do, call the number to make sure it's the correct number and is still in service.

 How you recharge your card, if it is rechargeable--whether through a credit card or at the store where you bought it. Also, what you will be charged to recharge and whether there will be any added fees.

 If you will have to pay an activation fee. Although not common, you could have to pay a one-time fee of $10 or more for a rechargeable card.

 Whether the card expires, and if so, when. Most cards expire one year after first use, but if these is no expiration date, you should be able to use it until all your phone time is used.

 Whether the retailer will stand behind the card if the telephone service is unsatisfactory, and whether the card issuer will replace the card if it is lost.

 What the company's track record is with regard to customer satisfaction. If you don't know someone whose experience with a particular card has been satisfactory, you may wish to buy a small denomination until you become familiar with the card and the service. Or, if you know little or nothing about the card and the vendor can't answer your questions or give you written information or a toll-free number you can call for answers, you may wish to consider another card.

 Whether the card comes in a sealed envelope or has a sticker covering the PIN. If not, anyone who copies the PIN can use the phone time you've already paid for. (This could explain why some cards have lost value.)


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Questions to Ask Prior to Purchasing a Prepaid Phone Card

1) What rate does the card offer to my calling destination (typically shown as ¢/min)?
Confirm rates before you call and remember that some rates may fluctuate. Also, calls made to international cell phones are generally billed at a higher rate.

2) Do the rates vary depending on the hour of the day?
Be sure that the rate you receive remains constant throughout the entire day. Unless otherwise stated, the advertised rate should be constant no matter what time of day.

3) What is the Minute Billing or Minute Rounding schedule for the card?
Rounding (mintue billing) refers to the increments in which phone calls are billed. For example, with 3 minute rounding, a 4 minute phone call would be billed as a 6 minute phone call. With 1 minute rounding, the same 4 minute call would be billed as a 4 minute call.

4) Will I be charged for calls that do not connect?
Know in advance if you will be charged for attempting a call that does not connect. Please confirm this with the carrier by contacting their customer service department.

5) Are there any additional fees or taxes?
Some phone cards include additional fees and/or taxes. Adding these fees allows carriers and retailers to to keep their advertised rates extra low. You can avoid many types of additional fees and taxes by using all of your minutes in one call. Remember... fees and taxes effectively reduce the number of minutes you'll receive.

Further, not all phone card retailers are created equal. Many will not disclose all fees and taxes, so be sure to ask before you buy. A retailer using best business practices will reveal all known taxes and fees to you up front.

6) Can I reach a customer service operator 24 hours a day?
Being able to get a hold of your phone card's customer service department is important because they will be able to help you with any unforeseen issues that may arise at any time during the day.

7) Does the phone card have an expiration date?
If yes, any remaining minutes on the card past this date will be lost.

8) Does the merchant/retailer offer any form of guarantee?
Most prepaid phone card companies do not offer any guarantee on their products. There are , however, a handful of companies that do. A guarantee will further ensure that you get the minutes you pay for.

9) Does the company I am researching appear to be trustworthy?
Look for signs of generating trust: Visible phone numbers, privacy policy, BBB membership, secure transactions, warranties and guarantees.

10) How will I receive my prepaid phone card after purchase?
Typically, if purchasing over the Internet, your phone card will be presented to via email or right on screen pending a successful transaction and acceptance by your bank. Some companies may send you a physical card, but in most cases the delivery occurs by email or right on your screen.

 

Basic Usage & Suggestions

1) Before traveling, confirm that your pin is valid. To do this, dial the US access number and enter your pin—make sure not to make any connections so that you will not reduce the balance. Confirm with the retailer and/or carrier that service is available and that the access number is correct.

2) You may be able to get extra minutes if you utilize a local access number (not available on all calling cards or in all regions). If available, the number may be provided when you dial the toll free access number included with your pin and/or online—if the pin was purchased on a website. You may also be able to confirm this information with the carrier of your calling card.

3) Be sure the site you are ordering from is secure. Look for an image or message indicating this, such as SSL, Secure Transactions, Thawte Certified, etc.

4) When choosing a card that does carry additional fees and/or taxes to get the lowest rate possible, consider purchasing smaller denominations so that you can use all of the minutes in one phone call. This will allow you to get MAXIMUM minutes as you avoid scheduled fees and/or taxes. Fees and taxes will not begin until your "first use" of the card.

5) If making long calls, be sure that your card does not have a long call fee associated with it. Some cards will tax you if you make calls that last longer than a predetermined amount of time. Some carriers add in this fee to keep people from using a card in one call. NOTE: This type of fee is not as prevelant as it once was.

6) All cards carry an FCC imposed payphone fee—this fee averages anywhere from 49¢ to $1.00 every time you use a phone card when calling from a payphone. This fee also applies when making calls from other countries if using a calling card sold by a U.S. company.

 

Glossary of Terms

Connection Fee (also known as Access fee) - This is the most common fee and one that most phone card customers probably know about already. This fee is charged every time you place a call, and it usually varies from 5¢ to $1. The worst thing that can happen with this connection fee is, when the card buyer makes the call and either the answering machine gives a reply or the call is routed to a voice mailbox, the connection fee is charged even though the customer has not really uttered even a single word. Of course the best option to avoid this charge is simply to choose a phone card that has no connection fee!

Disconnection Fee - This fee is identical as the connection fee, except that it is charged at the termination of the each call instead of the beginning of each call.

Taxes - This fee is charged on a per usage basis with reference to the call charges, and it is typically 5-15%.

Minute Rounding (also known as Billing increment) - If a phone card has one minute rounding, a call of 50 seconds will be charged the same as one minute and 3 1/2 minutes will be charged the same as four minutes. Many consumers only choose a card with one minute (or less) rounding in order to avoid losing some of their call time.

Maintenance Fee - This is a very notorious fee (which many retailers keep hidden) that is charged against the phone card. These deductions typically occur in ether daily, weekly, bi-monthly, or on a monthly basis.

Payphones Fee - There are surcharges on phone cards for all calls made from payphones imposed by the FCC. You will pay this fee regardless of whether the call goes through or not.

Access Number - The billing also depends on whether one calls a local access number or a toll-free number. In many cases, using a local area access number will reduce your per minute rate.

Long Call Surcharge - Some phone card carriers charge an extended talking fee if a call goes beyond a specified duration (usually around 20 minutes).

Expiration Date - Most prepaid phone cards have an expiration date, of which there are two types: the date from which you actually begin using the card and a general expiration date. After the expiration date you will no longer be able to use the card even if you have unused minutes remaining.

PIN - This is the Personal Identification Number each phone card has. This code will inform the carrier which card is being used.


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